Jen Smith Creative

Knowing Reliant was struggling with larger brand awareness, we proactively pitched a campaign designed to increase visibility and relevance among a new audience to give meaningful context to what sets Reliant apart from other energy providers.

The campaign is called True Colors and it’s all about putting Reliant’s customers at the center to showcase how we all use energy in unique ways.

These 15-second vignettes pair bright, vivid backdrops (based on Reliant’s color palette) with live action footage of people showing their true colors (and energy consumption) at home.

The campaign primarily lived on social and digital display, driving to a landing page where people could learn more and sign up for the Reliant plan that best matched their unique energy needs.

Role: Creative Director

It’s no secret - Church’s was late to the chicken sandwich party. So instead of dodging that fact, we hit it head on with a campaign called “Thanks for Waiting,” where we set out to surprise our biggest and most deserving fans with a first taste of our new chicken sandwich, the one they so patiently waited for us to perfect. The campaign included social, digital, OLV, and one big IRL activation in a first-if-its-kind chicken sandwich mobile.

What started as a way to manage the conversation around UPS on social media during the peak holiday season has evolved into a powerful storytelling campaign. Wishes Delivered goes beyond simple marketing to tell authentic, heartfelt stories where deserving people all over the world are surprised with a life-changing wish.

See all of the wishes we delivered here.

Role: Creative Director

Campaign Awards

Athena Advertising Awards

W3 Awards

Shorty Social Good Awards

National Gold ADDY Award, People’s Choice Award

Church’s had a solid core following, but the brand was looking to reach an expanded audience. We pitched and executed a year-long influencer strategy + creative activations that drove awareness, impressions and engagement while building a huge arsenal of content - some of which made it into the first TV spot we produced for Church’s.

Content was featured on Twitch, YouTube, Instagram, Facebook, Twitter and TikTok.

Role: Creative Director

While plant-based products were on the rise, plant-based seafood was still a foreign concept to everyone but vegans. We set out to tell the world, plant-based seafood is not only here, it’s the best dang thing you’ve never tried. Good in taste, good for your body and good for the world: that is the essence of Good Catch. And that was the genesis of our launch campaign, Rooted in Good.

When Covid-19 forced everyone to go into quarantine, we had to rethink the way we create custom content for our client. Enter, virtual shoots.

Using Google Hangouts and some creative virtual art direction, we created a slew of relevant, high-quality content that spoke directly to the world we were living in, all without missing a beat.

See more social content here.

Role: Creative Director

Reliant came to us looking for a way to promote their NBA Fan Plan while leveraging an exclusive partnership with former Houston Rocket, Clint Capela. And the ultimate carrot to dangle to get fans to sign up? A basketball signed by the towering Center himself.

We came back with a broadcast quality video that was a slam dunk on social media.

Role: Creative Director

When you’re a brand that sells a lot of other brand’s products, it’s even more important to have your own identity. That’s why, when Rite Aid came to us seeking a fresh take on social, we started from the ground up. First – a social playbook to help define how the brand would look, sound and act in the social space.

Through our content, we’ve been able to breathe new life into the brand and give people a reason to choose Rite Aid over the Walgreens and CVS’ of the world.

Role: Creative Director 

UPS Access Points are the greatest thing no one’s ever heard of. So we needed a way to create awareness and intrigue for the AP network in the social space.

Our answer: The Access Point Bucket List. With this campaign, we take fans inside the most interesting small businesses that also happen to be UPS Access Points.

Role: Creative Director

College basketball has officially topped the Superbowl with over $1.2 Billion in media spent. So, how do you stand out among the crowded advertising space?

We did it with an integrated social campaign built around the fans. Using Facebook, Twitter, Snapchat and Periscope, we gave fans an all-access glimpse inside all things March Madness. 

And it worked. Not only did we win two Clio awards for our campaign, we received kudos from Forbes to boot. 

Role: ACD

The newly redesigned UPS.com was a project 10 years in the making. Our job was to market the new and improved site in a way that showed customers this was more than just a new look - it was a whole new way to do business. 

Through a series of anthemic videos, site demos, emails and landing page banners, we showed UPS users how the new website was designed to allow them to get in, get out and get back to what matters most to them. 

In total, we created more than 600 global assets, version in 34 different languages for over 220 countries around the world. 

Role: ACD

The Spark Business brand book was the ultimate labor of love. Not only did we create the final guidelines, but we worked with the clients to define every aspect of the brand - from its personality to its photography style. 

Then, we concepted and created a book creatives would actually want to read. As you flip each page, you'll not only learn who Spark is and what fonts to use, you'll also meet the small business owners who inspire us on a daily basis.

The entire look, feel, and tone of the book takes on the Spark personality, becoming the best-in-class example of how to bring the brand to life.

Role: ACD/Lead Writer

Capital One isn't like most banks who take their consumer offering and repurpose it for small business. Spark is inspired by and designed for small business owners.

This targeted launch campaign served as a test to determine what message resonated most with small business owners. Our end goal was to drive acquisition by showing small business owners Spark is the banking platform that allows them to bank they way they do business - on their terms.

Various messages were tested in Facebook stand alone posts and carousels, banner ads, and SEO - all driving to unique unique landing pages. Once there, a clear Sign Up call-to-action encouraged small business owners to take the next step.

 Role: ACD

Custom lyrics set to country music make these 15-second recipe videos truly one of a kind.

Just like Martha White herself. 

Role: ACD